If you have taken the time to learn how to use social media and search engine optimization to bring traffic to your website, you’ve completed but one small piece of the puzzle. Your site may be getting views, but are your visitors sticking around long enough to take advantage of your products or services? If not, you’re not alone: Statistics have shown that out of every 100 visitors that visit any given webpage, 97 of them will move on without doing much of anything. What is the point of spending all that time bringing traffic to your website if your visitors don’t find it interesting enough to keep them there for more than a minute?
This brings us to the subject of conversion rate optimization, known in the web world as CRO. There are a number of ways one can cultivate conversion rate optimization for a webpage, and learning them is just as important as learning SEO.
Get to Know Your Audience
The practice of CRO can be summed up as researching the target audience and then giving them exactly what they are seeking. When developing a plan to optimize the conversion rate of a webpage, you must first find a good web analytics program to help determine who is actually visiting the site and what link directed them there. This will help you create a profile for the average user who visits your site, and figure out what they were seeking when they came there. For example, if you run a site that offers skin care products and you notice that the majority of your visitors arrived via a link posted on a web forum dedicated to acne sufferers, you will know that it is a better idea to feature your anti-acne products on the front page versus some other form of skin treatment.
Once you feel that you know your audience well enough, it’s time to lay out some goals. Depending on the nature of your website and what you plan on doing with it, you’ll need to set an appropriate conversion goal for the month and then stick to it. Figuring out each step in the path that leads a visitor to your website and then to a sale will allow you to see what exactly is happening when business becomes slow, and quickly remedy the problem. Without this sort of data at your disposal, you are essentially flying blind.
Testing to Develop an Individualized CRO Strategy
Different CRO strategies work for different websites, and it is impossible to determine whether any particular plan will work without collecting and analyzing data for your page. There are two types of testing that can help you with this: Multivariate testing, which works by creating different versions of the same elements on many different pages, or A/B split testing, in which you host more than one version of a page and then divide your traffic between them to see which performs better. It should be noted that in order for multivariate testing to produce helpful results, a large amount of incoming traffic will be needed.
Confused about where to begin? Powerhouse Internet Marketing can help you discover how to optimize your site for maximum conversions and find success in your online business. In the world of online marketing, the subtle details often count the most. Powerhouse Internet Marketing understands how to focus on creating uniqueness, emotional impact and a clear intent for your personal brand, setting us apart from the competition. Why waste any more time getting less than stellar results with your website? Contact Powerhouse Internet Marketing, and start improving your conversion rate today.