When it comes to website development, businesses need to prioritize their goals and clearly outline their strategy. A common mistake we’ve seen is businesses leaving a key component out of their strategy. Here are three of the most important factors affecting website development:
Before you start writing your website content, you need to perform keyword research. This is crucial for your long-term search engine optimization (SEO) and will help you rank high in Google’s search algorithm.
According to a recent Search Engine Journal article, you should choose keywords that resonate with your target audience:
"If you have not performed keyword research before starting on the development of your site, then you are not building a website for your customers. You might as well just look in the mirror and say, “It’s all about me! It’s all about me!” Keyword research gives you a wealth of information on how your audience searches, what phrases have meaning to them and what, specifically, they are looking for."
If you choose the wrong keywords, then it’ll be difficult to attract your target audience to your website.
Once you’ve chosen your keywords, you can start to write your website content. The most important thing here is quality — you need to prove to Google that your site is credible and worthy of receiving web traffic. Your website content is one of the most important factors of SEO, so make sure you treat it that way.
Aesthetics also play an important role in SEO. If users immediately bounce from your site due to an outdated design, your page rank will start to drop. Your web design needs to engage users and promote your content. Moreover, it also needs to be mobile-friendly.
Keyword research, content development, and web design are all essential components of website development. Forgetting just one can hinder your online marketing campaign’s success.
To talk more about website development, or anything else, please contact us. Thanks.