3 Qualities of Website Design with SEO in Mind

If you want a website design with SEO in mind, then you have to think about your site in the context of search engines. To optimize your website for search engine optimization, consider these tips:

Focus on navigation

Navigation isn’t always the first thing businesses focus on in regard to their SEO. Nevertheless, it can have a big impact on your page rank.

Google and other search engines take the user experience into account when formulating your page rank. According to a recent INC article, that means your site should feature fluid navigation:

"A novice designer will often choose templates and themes purely on the basis of how they look. Unfortunately, some of the prettiest of these are also the most confusing when it comes to navigation, and this is bad for both your SEO and your UX. When you create a site yourself, navigation is actually considered one of the hardest aspects to get right."

As stated in the article, this is one of the more difficult aspects in regard to website design.

Have a mobile-friendly site

Moreover, Google recently raised the bar in regard to website mobile-friendliness. Nowadays, having a mobile-friendly website isn’t optional or an added bonus; it’s mandatory for online marketing.

It doesn’t make sense to invest in SEO and not have a mobile-friendly website. The only way you can reach your full potential is if your site passes Google’s test.

Prioritize your content quality

Your website content is one of the most important factors concerning your SEO. Your website design should put your content hierarchy on display so visitors will see your most important content first. A simple way to increase your page rank is to improve the quality of your content.

You can optimize your site for SEO by improving its navigation, making it mobile-friendly, and improving your content quality. To talk more about website design with SEO in mind, or anything else, please contact us. Thanks.