Great website content is one of the most powerful tools in regard to online marketing. By improving your website content, you can impress consumers and increase your page rank on Google. Here’s how you can get started:
Structure your content for websites
Many businesses are still adjusting to online marketing. What works for your traditional marketing efforts may not work for your website. When you write your website content, you should always think about how users will read it.
Sometimes, that means preparing for users to scan your content. According to a recent Business 2 Community article, you should consider adding bullet points and short paragraphs to your website content:
“The way that people view content on web pages is very different to how they would do in traditional print media. On the web, users don’t read content but scan it. So bear this in mind when you structure your content – keep to short paragraphs, use subheadings and use lists or bullet points – these all help readers to scan through the content easily.”
Quality over quantity
When it comes to search engine optimization, Google cares a lot more about quality than it does quantity. In terms of Google’s algorithm, it’s better to have a few pages with great content as opposed to twenty pages with thin content. In many ways, the quality of your website content will determine your online marketing success.
Add your story
We often recommend businesses to tell their story on their website. This is a great opportunity to appeal to consumers’ emotions before they get to your product information. Telling your story is also a great way to increase the quality of your website content.
One of the first things businesses should do in regard to online marketing is improve their website content. To talk more about great website content, or anything else, please contact us. Thanks.