By now, it’s well-known that content is one of the most important components of online marketing. But even if you excel at writing blogs and articles, your content strategy still might not be as effective as you’d hope. If that’s the case, then check out these tips:
Written content is great for your website and SEO. But not all users want to spend their time reading blogs and articles.
We recommend adding visual content to mix things up. According to a recent Entrepreneur article, posting videos is one of the most effective ways to make consumers fall in love with your content:
"When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video. That’s because it’s much easier for us to become emotionally attached to something we watch in a video than something we read in an article."
In addition to creating written and visual content, we also recommend adding some interactive content to the mix. By creating quizzes and contests, you can engage users and get them to interact with your business. Quizzes and contests are easy to set up, and they do a great deal in terms of your follower engagement.
Of course, creating a quiz or contest wouldn’t really do anything if you didn’t give it exposure. Whether you create written, visual, or interactive content, you should always share it on social media. That’s how you generate leads and convert followers to customers. Moreover, sharing content on social media is the easy part since you’ve already created the content.
Content creation can make or break your online marketing campaign. To talk more about your content strategy, or anything else, please contact us. Thanks.