If you’re new to internet marketing, you can keep Bill Gates’ words in mind: “The Internet is becoming the town square for the global village of tomorrow.” The internet is a place for people to congregate and communicate with each other. The great thing about the internet is that you can communicate with anyone anywhere. Of course, you can always pick up a phone and dial someone on the other side of the world. But you can also send them emails over the internet or update your social media pages so that they know what you’re up to and vice versa.
For a business, the internet gives you access to people who don’t live in your immediate area, which can help you to expand your clientele. You can live in Indiana and sell your products to someone in New York. Or you can live in Australia and sell your products to someone in India. There’s no limit to your online clientele. But in order to reach them, you need to know the basics of internet marketing.
A website gives your clients all the basic information they might need about your company, product or service. It gives them a window into who you are. They’re not going to know if your product is any good until they actually use it. But they can at least find out the basics by going to your website.
This is why you need to have all the information a client could ask for prominently displayed on your website. If you’re selling clothes, you’ll need photos of the clothes, preferably worn by a model. You’ll also need to tell your customers the prices, the colors the clothes are available in, and the sizes you provide. If there’s something unique about this product, such as the type of material it’s made from, you’ll need to include this information. And it’s probably best if you give your clients the option of purchasing your product online.
Whereas a website is generally best kept simple, you can introduce a greater variety of topics through your blog and social media pages. In a website, your product should have pride of place but in your blog and social media, you can write about anything, even if it’s only vaguely related to your product. A website contains no extraneous information but a blog and social media pages can even include topics that are on the fringes of your field.
So you don’t need to limit yourself to the very basic qualities of your product. Through your blog and social media pages, you can keep updating your customers. The beauty of the blog and social media is that they always contain something new, fresh and exciting. Plus, each blog post or social media comment also works well as a standalone piece; it doesn’t require your customer to reach back to the very beginning, when you started writing the blog.
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