Use a PPC Manager to Squeeze the Most Out of Your PPC Campaigns

It might be easy to start a pay-per-click campaign, but optimizing it, expanding it, and optimizing it even further is a time-consuming process that requires a considerable amount of knowledge, data, and analysis. Instead of taking valuable time out of business-related projects to learn about PPC, you can just hire a PPC manager. These professionals are able to help you...

How To Use Creative Content To Drive Traffic To Your Site

Featuring creative content on your website is a proven way to boost interest in your business. Creative content could be anything ranging from a poignant blog post to a video of cats working at a Pizza Hut (yes, this video actually exists). Good marketing happens when a company takes the time to learn about the relationship between its customers and their product. Pizza, for example,...

Key Tips for Effective Social Media Management

Social media is a powerful tool for internet marketing. However, it must be managed effectively in order to produce optimal results. Through learning more about social media management, extending the reach of your brand will be a piece of cake. Monitor Conversations About your Brand Conversations about your product, brand or service will often occur off of your official website....

3 Simple Steps to Improve Your Facebook Advertising

Facebook advertising is one of the trickier aspects of online marketing. If you do something wrong here, then you might repel followers from your site and ruin your Facebook marketing campaign altogether. Here are a few tips to help you avoid that fate: Don’t go straight for the sale There’s nothing inherently bad about a promotional tone; it just doesn’t belong...

How to Make Your Pay Per Click Ads More Effective

Pay per click is a cornerstone of digital marketing. Although it’s important to try to maximize your organic traffic, businesses can also benefit from supplementing their site traffic with paid ads. But because PPC is overall easier to quantify than other online marketing efforts, there’s a bigger focus on the practice’s ROI. Since you know exactly how much you pay for ads, you...

Why You Shouldn’t Keep Your Content Gated

The principle "There’s no such thing as a free lunch" is evident when it comes to "free" online content. In exchange for a free blog, article, white paper, or ebook, businesses usually request users to either register or leave their contact information. In doing so, you no longer have "free" content, but rather gated content. A recent Business 2 Community article talks about other instances...

Why Do You Need a Social Media Manager?

You may not think that you need a social media manager, because you think that your social media is something that is very simple. However, the reality is, social media management is very complex, and something that requires a lot of forethought and planning. Here, then, is our list of quick tips and tricks for social media management: Remember the...

Why Invest In Public Relations?

Public relations is perhaps one of the most misunderstood aspect of marketing.  Even some seasoned marketers don’t really know how it works. Despite the confusion, public relations can be one of the most important tools in the marketing tool box of any company. Here are four reasons you should invest in public relations: It Builds Credibility – Unique among marketing efforts is that...
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