What You Should Highlight in Your Internet Marketing Strategy

Many mistakes made regarding Internet marketing occur right at the onset of strategy planning. Oftentimes, executing small business marketing strategies isn’t difficult, but planning them is. Here are a few things you should highlight in your strategy: Create content for beginners and novices A problem we’ve seen as of late is businesses creating content that’s too detailed. They’re trying to appeal to...

Patience is the Name of the Game in Pay Per Click

SEO, the saying goes, is a marathon – slow, steady, and long-term in outlook. Businesses don’t achieve success from day one, but rather have to invest in growth further down the line. Compared to SEO, pay per click advertising feels like a sprint. Businesses have the ability to see immediate results, and so they can be forgiven for thinking that...

What You Need to Know About SEO and Google’s Mobile-Friendly Update

You’ve probably heard by now that Google updated its algorithm to factor in mobile-friendliness. In this blog, we’ll explain everything you need to know about the update in terms of your SEO. It’s an algorithm update, not a penalty There was a good deal of panic right before the algorithm update. Many businesses owners are aware of Google penalties, and they didn’t...

How Does Pay Per Click Work? A Guide for the Beginner

So how does pay per click work? Actually we already know the answer, and it’s much simpler than you think. Pay-per-click, or PPC, is when advertisers pay upfront for an advertisement and they are only charged for it when a user searches for the keyword and then clicks on the advertisement. The advertisement is usually displayed on the right side...

3 Tips to Improve Your Content Strategy

By now, it’s well-known that content is one of the most important components of online marketing. But even if you excel at writing blogs and articles, your content strategy still might not be as effective as you’d hope. If that’s the case, then check out these tips: Add visual content Written content is great for your website and SEO. But not...

3 Trends That Are Changing Internet Marketing

If we had to describe Internet marketing in one word, it would be dynamic. There are always new trends which dictate how businesses approach social media and other platforms. Here are three of the most important developments affecting Internet marketing today. Videos are dominating content marketing You’ve probably heard of content marketing — the practice of investing in content creation to establish...

Social Media Marketing for Beginners – a Tutorial

Every business wants to be on social media. The possibilities are just too enticing not to have a presence on Facebook and Twitter, as the majority of U.S. adults now have a social media profile and marketing can be entirely free. At the same time, simply being on social media and succeeding in social media marketing are two distinct concepts. Success...

3 Reasons to Outsource Your Pay Per Click Management

Who is managing your PPC campaigns? If you’re doing it in-house, it may be time to outsource the process. From saving time to increasing expertise, here are 3 reasons to outsource your pay per click management. 1) Strategy Many PPC managers fall into the trap of creating campaigns on a whim. If you know the software, it’s easy to go into...
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