Category: Analytics & ROI Analysis

Effective Tips for Getting More Out of Web Analytics

One of the most influential tools that will help you increase your company’s success, especially when it comes to online business, is web analytics. It is possible to take analytics and find ways to convert at a higher percentage, bring in more potential customers, or keep your visitors around longer. To get the most out of web analytics, you should...

Why Every Marketer Needs a Google Analytics Tutorial

Google Analytics is among the most powerful digital marketing tools on the entire internet. Yet, too many marketers still have only cursory knowledge of the software, if they have any knowledge about it at all. At Powerhouse Internet Marketing, we believe that for your business to succeed, you absolutely need to know how to operate and get reports from...

Improve Your Marketing Campaign with Google Analytics

Google Analytics can give you a lot of insight into your online marketing efforts. In this blog, we’ll talk about one of our favorite aspects of Google Analytics: the Acquisition section. The whole point of Google Analytics is getting a deeper understanding of your marketing campaign. The analytics can show you things that don’t appear at the surface. The Acquisition...

The Importance of Website Analytics To Track Success

Gone are the days when simply having a website was enough. In the days of inbound marketing and search engine optimization, your business website is edging to the center of all of your internet marketing efforts, becoming the pulse that drives all other channels. That, in turn, leads to one conclusion: the importance of website analytics. What are Website Analytics?...
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