Although you will find plenty of stat tracking websites that you can use for acquiring information about your website and the traffic that you receive, you should make sure to take advantage of the one that can provide you with the most detailed information. Google Analytics is an incredible tool that can help you improve your website and your...

One of the most influential tools that will help you increase your company’s success, especially when it comes to online business, is web analytics. It is possible to take analytics and find ways to convert at a higher percentage, bring in more potential customers, or keep your visitors around longer. To get the most out of web analytics, you should...

Google Analytics is among the most powerful digital marketing tools on the entire internet. Yet, too many marketers still have only cursory knowledge of the software, if they have any knowledge about it at all. At Powerhouse Internet Marketing, we believe that for your business to succeed, you absolutely need to know how to operate and get reports from...

Google Analytics can give you a lot of insight into your online marketing efforts. In this blog, we’ll talk about one of our favorite aspects of Google Analytics: the Acquisition section. The whole point of Google Analytics is getting a deeper understanding of your marketing campaign. The analytics can show you things that don’t appear at the surface. The Acquisition...

Social media analytics are essential in terms of improving your marketing efforts. There’s no better way to know what to change than to look at a few statistics and see how your campaign is performing. Here are three things you can learn with social media analytics: Know when to post This one might be more important than you think. If your followers are...

Gone are the days when simply having a website was enough. In the days of inbound marketing and search engine optimization, your business website is edging to the center of all of your internet marketing efforts, becoming the pulse that drives all other channels. That, in turn, leads to one conclusion: the importance of website analytics. What are Website Analytics?...