Featuring creative content on your website is a proven way to boost interest in your business. Creative content could be anything ranging from a poignant blog post to a video of cats working at a Pizza Hut (yes, this video actually exists). Good marketing happens when a company takes the time to learn about the relationship between its customers and their product. Pizza, for example,...

The principle "There’s no such thing as a free lunch" is evident when it comes to "free" online content. In exchange for a free blog, article, white paper, or ebook, businesses usually request users to either register or leave their contact information. In doing so, you no longer have "free" content, but rather gated content. A recent Business 2 Community article talks about other instances...

Many businesses struggle to create content that engages their target audience. In this blog, we’ll go over a few tips to help you improve your website’s copy. Focus on keywords An effective tactic regarding copywriting is to include a few engaging keywords on your site. In your product description, for example, you should aim for copywriting that gets consumers excited about your product. A...

By now, it’s well-known that content is one of the most important components of online marketing. But even if you excel at writing blogs and articles, your content strategy still might not be as effective as you’d hope. If that’s the case, then check out these tips: Add visual content Written content is great for your website and SEO. But not...

Great website content is one of the most powerful tools in regard to online marketing. By improving your website content, you can impress consumers and increase your page rank on Google. Here’s how you can get started: Structure your content for websites Many businesses are still adjusting to online marketing. What works for your traditional marketing efforts may not work for your website....

The field of search engine optimization is always changing. Every time Google updates its algorithms, marketers scramble to adjust their tactics and strategies, hoping to make sure they benefit instead of lose out once the algorithm hits. Just watching the hysteria over the new "Mobilegeddon" update unfold is a perfect example. But some things never change. No matter what...

Content marketing is all the rage in digital marketing right now. As our audiences are becoming more conscious about being sold products and services, reaching them with more narrative messages is increasing in importance. Not surprisingly, 90 percent of B2C (business-to-consumer) companies now leverage content marketing to some degree. But the plethora of companies entering the content marketing field also brings with...

It’s important that your business posts content regularly for your online marketing efforts, but no one ever said that you need to create it yourself. You can always outsource your content creation to keep your campaign going. At the same time, assigning a few jobs to a ghostwriter isn’t enough. You need to be clear in your expectations and what you want...