While there are many aspects in which you should focus on for your website, conversion rate optimization is one that should be at the top of your list if you want to enjoy the best chance of greater success. Maximize Success with Current Visitors It is not uncommon for businesses to be content with the conversion rate they are...

No matter where you look, marketers emphasize the importance of conversion rate. The specific application of this term can take on several meanings, ranging anywhere from converting website visitors into leads all the way to converting shopping cart items to actual sales. But all of these applications of the term have one thing in common: a desire to optimize...

One of the most important elements of conversion optimization is the call to action. Without an effective one, the visitors’ action could be anything including hitting the back button. A good call to action not only makes it clear what they should do next, it gives them a good reason for doing so. It’s the magnet that compels them into a...