As a business owner or marketer, you likely use some combination of "traditional" advertising like posters, fliers and print ads, and internet advertising like social media, email and search engine optimization. With the plethora of options now available to businesses of all sizes and budgets, it’s easy to lose sight of the most important part of marketing: a coherent and consistent...

Native ads and sponsored content both play important roles in online advertising. It’s important, however, that you don’t mix them up in your marketing strategy. In this blog we’ll talk about the differences between native ads and sponsored content.  Whether you should use native ads or sponsored content completely depends on your online marketing goals. Are you seeking to promote...

There are many considerations for small business social media advertising. Know Your Options There are a ton of social media websites out there. Depending on your brand and products, some may be better suited for your use than others. The first thing you should do to determine which social media platform to advertise on is to do your research. You...

What does your company consider public relations? While many businesses – especially small to medium size – narrow it down to communicating with media sources, the actual definition is much broader than that. In fact, the Public Relations Society of America defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” "Their publics" means everyone...