Category: Display Advertising/RTB

3 Tips for Integrating your Traditional with your Internet Advertising

As a business owner or marketer, you likely use some combination of "traditional" advertising like posters, fliers and print ads, and internet advertising like social media, email and search engine optimization. With the plethora of options now available to businesses of all sizes and budgets, it’s easy to lose sight of the most important part of marketing: a coherent and consistent...

Online Advertising: The Difference Between Native Ads and Sponsored Content

Native ads and sponsored content both play important roles in online advertising. It’s important, however, that you don’t mix them up in your marketing strategy. In this blog we’ll talk about the differences between native ads and sponsored content.  Whether you should use native ads or sponsored content completely depends on your online marketing goals. Are you seeking to promote...

Public Relations in the Digital Age

What does your company consider public relations? While many businesses – especially small to medium size – narrow it down to communicating with media sources, the actual definition is much broader than that. In fact, the Public Relations Society of America defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” "Their publics" means everyone...
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