Customers reviews are one of the most important factors affecting your local search. Unfortunately, they’re also an aspect that businesses have no real control over. You just have to hope that your customer experience is good enough to compel them to write a positive review. It’s still unclear as to what exactly businesses are allowed to do in terms of asking for...

An important aspect of local search marketing is being able to calculate your ROI. Unless you do this, you’ll have no way of knowing if what you’re doing is working and if your investment is paying off.  The problem is that there’s no clear method to calculate your local search ROI. There are some effects which are difficult to quantify, like positive...

Throughout the years, small businesses have searched for the best ways to market their products and services to the local community. The internet, with its social media and other digital opportunities, has undeniably enhanced the possibilities, but there’s one thing many businesses still don’t take enough advantage of: Google Virtual Tours. Most Google users know StreetView, the feature that allows...