Facebook advertising is one of the trickier aspects of online marketing. If you do something wrong here, then you might repel followers from your site and ruin your Facebook marketing campaign altogether. Here are a few tips to help you avoid that fate: Don’t go straight for the sale There’s nothing inherently bad about a promotional tone; it just doesn’t belong...

As with any type of technology there are some definite challenges that businesses face when it comes to shopping cart conversions, however. Oftentimes, customers will fail to complete a transaction after they have placed an item into their shopping cart. To counteract this issue, it is important for businesses to develop learn from a shopping cart development tutorial in order to...

Many mistakes made regarding Internet marketing occur right at the onset of strategy planning. Oftentimes, executing small business marketing strategies isn’t difficult, but planning them is. Here are a few things you should highlight in your strategy: Create content for beginners and novices A problem we’ve seen as of late is businesses creating content that’s too detailed. They’re trying to appeal to...

If we had to describe Internet marketing in one word, it would be dynamic. There are always new trends which dictate how businesses approach social media and other platforms. But right now, the strategies employed by marketing companies like The Marketing Heaven in the social media space have one of the highest success rates. Notwithstanding, here are three of...

The comparison is not often made, but we’ll make it nonetheless: social media marketing is like home improvement. It takes a while, there are always new projects to tackle, you never seem to be quite finished, and the maintenance required will never stop. But when you’re done with one area, you’ll immediately see and marvel at the results. Of...

No matter where you look, marketers emphasize the importance of conversion rate. The specific application of this term can take on several meanings, ranging anywhere from converting website visitors into leads all the way to converting shopping cart items to actual sales. But all of these applications of the term have one thing in common: a desire to optimize...

Each year, Facebook advertisers eagerly await the f8 – Facebook’s global developer’s conference, often a springboard for announcing new innovations to the platform. This year was no different, as founder and CEO Mark Zuckerberg announced an update to the network’s Messenger App that could revolutionize how companies conduct business on Facebook. As part of an update that’s expected later this year, businesses...

As a business owner or marketer, you likely use some combination of "traditional" advertising like posters, fliers and print ads, and internet advertising like social media, email and search engine optimization. With the plethora of options now available to businesses of all sizes and budgets, it’s easy to lose sight of the most important part of marketing: a coherent and consistent...

Customers reviews are one of the most important factors affecting your local search. Unfortunately, they’re also an aspect that businesses have no real control over. You just have to hope that your customer experience is good enough to compel them to write a positive review. It’s still unclear as to what exactly businesses are allowed to do in terms of asking for...

Ease of Use Most importantly, make sure the cart is easy to use. If you have items that people may want to order in bigger quantities – make sure they are able to do so right from the shopping cart. There are also some basic considerations. Make sure that the text is easy to read. If you think it...