Category: Marketing

3 Simple Steps to Improve Your Facebook Advertising

Facebook advertising is one of the trickier aspects of online marketing. If you do something wrong here, then you might repel followers from your site and ruin your Facebook marketing campaign altogether. Here are a few tips to help you avoid that fate: Don’t go straight for the sale There’s nothing inherently bad about a promotional tone; it just doesn’t belong...

Shopping Cart Development Tutorial: Improving the Look of your Shopping Cart

As with any type of technology there are some definite challenges that businesses face when it comes to shopping cart conversions, however. Oftentimes, customers will fail to complete a transaction after they have placed an item into their shopping cart. To counteract this issue, it is important for businesses to develop learn from a shopping cart development tutorial in order to...

What You Should Highlight in Your Internet Marketing Strategy

Many mistakes made regarding Internet marketing occur right at the onset of strategy planning. Oftentimes, executing small business marketing strategies isn’t difficult, but planning them is. Here are a few things you should highlight in your strategy: Create content for beginners and novices A problem we’ve seen as of late is businesses creating content that’s too detailed. They’re trying to appeal to...

3 Trends That Are Changing Internet Marketing

If we had to describe Internet marketing in one word, it would be dynamic. There are always new trends which dictate how businesses approach social media and other platforms. Here are three of the most important developments affecting Internet marketing today. Videos are dominating content marketing You’ve probably heard of content marketing — the practice of investing in content creation to establish...

How Facebook Will Revolutionize Its Messenger App for Businesses

Each year, Facebook advertisers eagerly await the f8 – Facebook’s global developer’s conference, often a springboard for announcing new innovations to the platform. This year was no different, as founder and CEO Mark Zuckerberg announced an update to the network’s Messenger App that could revolutionize how companies conduct business on Facebook. As part of an update that’s expected later this year, businesses...

3 Tips for Integrating your Traditional with your Internet Advertising

As a business owner or marketer, you likely use some combination of "traditional" advertising like posters, fliers and print ads, and internet advertising like social media, email and search engine optimization. With the plethora of options now available to businesses of all sizes and budgets, it’s easy to lose sight of the most important part of marketing: a coherent and consistent...

Improve Your Local Search Marketing Efforts By Asking for Customer Reviews

Customers reviews are one of the most important factors affecting your local search. Unfortunately, they’re also an aspect that businesses have no real control over. You just have to hope that your customer experience is good enough to compel them to write a positive review. It’s still unclear as to what exactly businesses are allowed to do in terms of asking for...
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