Inbound marketing is no longer a buzz word. It continues to increase in importance, as marketers are beginning to realize both the power of the consumer and the cost-effectiveness of convincing potential customers with good content rather than expensive outbound ads. At the same time, too many marketers still confuse inbound marketing with lead generation. It’s true that generating...

As a small or medium-sized business, you’re likely using social media to promote your brand in some shape or form. But are you using it in a way that’s actually advantageous, helping your business grow and succeed? If any of the four points below applies to you, you may be in need of a social media marketing tutorial. 1) You...

Ask any small business owner about their social media marketing strategy, and they’ll likely respond with how often they post, how they engage with their audience, etc. But most of them ignore a crucial part of social media: knowing what others say about your brand. Much has been written about the democratization of the internet – how customers are...

Inbound marketing has forever changed the way that businesses must promote their products online. The concept behind inbound marketing is a relatively new one, born from the fact that the old ways of marketing, namely outbound marketing, have slowly lost a lot of their effectiveness over the decades. Nevertheless, some companies are making a big mistake with their blog posts, podcasts,...

Whereas traditional forms of marketing are mostly outbound, there has recently been an upsurge of inbound marketing. What’s the difference between these two forms of marketing? This is a case where the terminology is more or less self-explanatory. Outbound marketing reaches out to customers whereas inbound marketing waits for the customer to make the first move. Outbound Marketing Outbound marketing...

If you’re new to internet marketing, you can keep Bill Gates’ words in mind: “The Internet is becoming the town square for the global village of tomorrow.” The internet is a place for people to congregate and communicate with each other. The great thing about the internet is that you can communicate with anyone anywhere. Of course, you can always...

Facebook is an advertising goldmine that boasts millions of active users. The possibilities are endless for promotion through advertising with Facebook ads. Depending on your goals and your budget, using Facebook is affordable, less than $5 per day. Targeting your ads specifically to your desired market is simple and effective. Another benefit of advertising on Facebook is the ability to track how well...