It might be easy to start a pay-per-click campaign, but optimizing it, expanding it, and optimizing it even further is a time-consuming process that requires a considerable amount of knowledge, data, and analysis. Instead of taking valuable time out of business-related projects to learn about PPC, you can just hire a PPC manager. These professionals are able to help you...

Pay per click is a cornerstone of digital marketing. Although it’s important to try to maximize your organic traffic, businesses can also benefit from supplementing their site traffic with paid ads. But because PPC is overall easier to quantify than other online marketing efforts, there’s a bigger focus on the practice’s ROI. Since you know exactly how much you pay for ads, you...

Although almost anyone can start a PPC campaign for their business, the ability to succeed and learn from the data they gather to improve upon their success is a substantial challenge. While it is certainly possible to invest weeks or months into the process to learn all about PPC marketing to produce better overall results, you can also use PPC...

Although it can be intimidating to think about running a pay-per-click marketing campaign for your business, paying for visitors can turn out to be quite profitable when done correctly. It is important not to expect immediate success with this marketing type as long-term success relies heavily on taking data gathered and using this information to adjust your pay-per-click decision-making. However, there...

SEO, the saying goes, is a marathon – slow, steady, and long-term in outlook. Businesses don’t achieve success from day one, but rather have to invest in growth further down the line. Compared to SEO, pay per click advertising feels like a sprint. Businesses have the ability to see immediate results, and so they can be forgiven for thinking that...

So how does pay per click work? Actually we already know the answer, and it’s much simpler than you think. Pay-per-click, or PPC, is when advertisers pay upfront for an advertisement and they are only charged for it when a user searches for the keyword and then clicks on the advertisement. The advertisement is usually displayed on the right side...

Who is managing your PPC campaigns? If you’re doing it in-house, it may be time to outsource the process. From saving time to increasing expertise, here are 3 reasons to outsource your pay per click management. 1) Strategy Many PPC managers fall into the trap of creating campaigns on a whim. If you know the software, it’s easy to go into...

There is a lot of discussion, a healthy amount of buzz among the marketing community, that states pay per click ads are relics, kind of like the dinosaur and the Dodo. It is common knowledge that they worked extremely well in the 1990’s but conventional wisdom dictates that consumers became immune to them. These days, most marketers recommend that businesses use...