Where Local Search SEO Traffic Comes From

After years of anticipating the explosion of mobile, it’s finally here. Mobile devices are now more popular than desktops in certain categories. We’ll explain how that impacts local search SEO in this blog. We’ve all witnessed the growth of smartphones and tablets first-hand. It doesn’t really come as a shock as to how many people have an iPhone or Android smartphone....

Improving SEO and Web Design by Avoiding Jargon

Writing is one of the most important aspects of web design.  A website consists of visual and written content.  The images and graphics attract viewers’ eyes, prompting them to read the written matter.  However, if the written content is not up to par, then they’re not going to waste their time reading it from beginning to end.  They will...

Why SEO Managers Align SEO and Social Media

Any SEO manager knows that SEO and social media are closely related. For the best possible outcome, you need to combine your SEO and social media strategies. We’ll explain the benefits of that in this blog. SEO and social media are not mutually exclusive. If anything, they’re mutually beneficial. In other words, your SEO can improve your social media efforts and vice versa.  If your...

The Importance of Landing Pages Regarding SEO for E-Commerce

Landing pages are one of the most important factors affecting SEO for e-commerce. Unfortunately, many businesses waste a great opportunity and don’t incorporate a landing page on their website. In this blog we’ll explain why they’re an essential component in online marketing.  You can set up a landing page for a variety of reasons. If you have a lot to say...

The Human Side of SEO

SEO has changed over the past few years to incorporate more human elements. When businesses create content, they now need to think beyond technical specifications and keywords. In this blog we’ll explain why it’s important to optimize your content for humans as well as search engines.  Google’s algorithm is at the core of all SEO practices. The idea is to...

The Undeniable Virtue of Google Virtual Tours for Local SEO

Throughout the years, small businesses have searched for the best ways to market their products and services to the local community. The internet, with its social media and other digital opportunities, has undeniably enhanced the possibilities, but there’s one thing many businesses still don’t take enough advantage of: Google Virtual Tours. Most Google users know StreetView, the feature that allows...

The Importance of Keyword Research for Small Business SEO

There are few things that impact small business SEO as much as keywords. If your business invests in SEO, then you should spend a lot of time on your keyword research. Consistency is an important quality of an SEO campaign. You can’t just keep changing your keywords and other SEO elements, or else Google won’t know what to think of your...

How to come up with the Perfect Content for SEO

Search engine optimization is a rapidly shifting field. Just a few years ago, the technical aspects – fitting keywords into HTML code, building links, etc. – were at the forefront of any site optimized for SEO. But search engines like Google have paid attention, and in their quest for showing users the most relevant sites available, have begun penalizing...

The Continuous Change of Organic SEO

Search engine optimization used to be a science. Marketers knew how Google ranked websites; increasing the keyword density on a page and backlinks to a site was almost a guarantee for success. But things have changed. Marketers who knew how the ranking system worked also knew how to game it, creating irrelevant backlinks and stuffing keywords into pages just...

Why You Should Engage in Retargeting

If you have a website, you likely have a steady amount of visitors. That’s especially true if you’ve already invested resources into tactics like SEO or content marketing, all of which are specifically designed to increase web visits. But at the same time, many of the visitors don’t directly contact you, buy your products or fill out a form...
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