Category: Social Media Marketing

How Remarketing Can Boost Your Social Media Efforts

By now, social media marketing is well-known among marketers to offer perhaps the best targeting methods available. In addition to demographics and geographic information, you can target users based on their interests and behaviors. Are you a home improvement company looking to target recent homebuyers? Facebook says no problem. How about a Pennsylvania resident with interests in college football...

How Facebook Will Revolutionize Its Messenger App for Businesses

Each year, Facebook advertisers eagerly await the f8 – Facebook’s global developer’s conference, often a springboard for announcing new innovations to the platform. This year was no different, as founder and CEO Mark Zuckerberg announced an update to the network’s Messenger App that could revolutionize how companies conduct business on Facebook. As part of an update that’s expected later this year, businesses...

3 Tips for Using Social Media as a Customer Care Tool

It can be very easy for businesses to begin using their social media accounts for customer service. Free services that have already connected  you to your customers – what could be better? However, there are many ways to go about properly using social media for customer care. Here are three main tips: Avoid Arguments People who use your products...

How Much Will Twitter Advertising Grow by 2019?

Digital advertising is going to grow a lot in the upcoming years, and we expect Twitter advertising to be at the forefront. As a result, businesses will spend relatively more on digital advertising as opposed to traditional advertising. According to a recent Forbes article, the digital ad and social media markets will grow over the next five years: “Twitter is poised to gain...

Marketing on Social Media: 3 Characteristics of Viral Content

Marketing on social media is a great opportunity for businesses that want to interact with consumers and establish brand loyalty. Posting viral content is an important aspect of social media marketing, although it’s rarely achieved. In this blog, we’ll define three characteristics of viral content. But first, you need to understand that there’s no guarantee that your content will ever...

Why SEO Managers Align SEO and Social Media

Any SEO manager knows that SEO and social media are closely related. For the best possible outcome, you need to combine your SEO and social media strategies. We’ll explain the benefits of that in this blog. SEO and social media are not mutually exclusive. If anything, they’re mutually beneficial. In other words, your SEO can improve your social media efforts and vice versa.  If your...

Social Media Management: When It’s Right to Expand Your Horizons

A big part of social media management is bringing your follower engagement to the next level. More specifically, businesses want to know how to improve their social media efforts when it seems they’ve hit a plateau. Your first action should be to consider opening new accounts on other social media platforms. If you only have Facebook and Twitter pages, then you should take...
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