Category: Social Media Marketing

Social Media Marketing – Facebook Updates “Likes” Calculation

If you manage a Facebook business page, expect a minor change in the next few weeks. Facebook announced earlier this month that it will change the way it calculates page likes, removing the people who have deactivated their accounts or passed away. According to the network,  Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from...

Stay Away From Promotion in Social Media Marketing

Many businesses still don’t understand what makes social media marketing so special. It’s not the chance to sell directly to your followers, but rather to engage and interact with them one-on-one. In this blog we’ll clear up what "social selling" really means. It’s not necessarily a bad thing that you want to use social media to increase sales. You just need...

Social Media Marketing: Make it Work for You

Word-of-mouth is the oldest type of advertising, and arguably, the most effective. Friends tell friends when they have had a good experience buying everything from deodorant to high-end jewelry. With the advent of social media, that pool of friends is deeper, and they can be accessed simultaneously by a simple "like" click. No wonder advertisers are turning to platforms...

Measuring Results when Marketing on Social Media

Most businesses are now engaging in some type of marketing on social media. It makes perfect sense: social media has swept the globe, with networks like Facebook and Twitter boasting over 1 billion users each. Even the most specific businesses can find their niche, using outlets like Pinterest and LinkedIn to target specific audiences. But as social media marketing becomes...

Tips for Marketing on Social Media

Marketing on social media is one of the best ways to advertise your products or services to potential customers. But if it’s not done correctly it won’t be as effective as it could be. Below are some tips you can use to maximize the effect of your social media marketing. Timing Is Everything When you’re marketing a company using social...

Tips on Advertising on Twitter

Twitter is a micro-blogging platform that reaches billions of people of all niches. Tweets can carry up to 140 words. Twitter is similar to making money by blogging, with the added benefit of not needing to pay for hosting. To start advertising with Twitter, all you need is an internet connection and patience. People who advertise using Twitter usually...
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