Getting traffic to your website isn’t enough. Turning visitors into customers online is just like getting someone to walk into your brick and mortar business. You can put a sale sign in the shop window, you can advertize everywhere, but once they walk inside, you still need to convince them to buy.
At Powerhouse Internet Marketing we believe that turning prospects and internet traffic into customers doesn’t stop with SEO services, AdWords, Social Media Campaigns, or “more traffic.” We believe that making more money and optimizing return on marketing investment requires a clear Conversation Rate Optimization (or CRO) strategy.
Conversion Rate Optimization (CRO) is a fundamental element of maximizing profit using the power of research, data, and testing to create a prospect experience that is more likely to turn that prospect into a paying customer.
The idea is to use data gathered from a webpage through visitor action and interaction to determine what elements can be improved to both retain visitors for a longer length of time and encourage them to act on your offer.
CRO does not exist as a “one size fits all” strategy. The only way to determine how to optimize your business website for conversions is to accurately test the reaction of the people visiting your site.
Out of all of our services, CRO is the most important.
Often, businesses with traffic going to their website approach us to help understand why more people are not contacting them or buying from them. When we apply proven CRO principles and testing to their websites we start to understand…
The importance of web design elements and layout
How visitors interact with your website
The way your web copy influences visitors
How to call your visitors to contact you or buy
The impact of the images and graphics you use
Emotional triggers your audience experiences
Methods to keep people on your page longer
Conversion Rate Optimization uses data, research, and split testing to determine what will and will not work for your website.
When you contact us for a CRO consultation, we’ll take a look at your current website, analytics, and conversion data (if you have it) and apply our understanding of audience expectations and web interaction standards to help you understand why your conversion rate is low.
Using our experience and market research, we’ll pinpoint areas of your site to improve for optimal conversion rates. It may be as simple as the images or headlines you use, or as complicated as changing the layout and design of your site.
Next, we’ll use A/B split testing to determine if the changes that we make to your site result in higher conversions. Ultimately, we may split test hundreds of choices working from large elements and choices to the smallest details to create a higher conversion rate.
We’ll pin point the changes that need to be made to your website and on line presence. Testing what you have with what we know works based on experience, and applying data and research to create the exact design elements, graphical details, words, and message that you need at every step of the prospect relationship building process.
Results will be immediately noticeable and over time, we’ll continue to test, tweak, and re-test your website to continue pushing your conversion rate higher.
Increasing conversion rates with proper research, analysis and testing by just a single percentage point can mean thousands in revenue for most small businesses.
Contact us right now and we’ll get to work, applying our knowledge of conversion rate optimization and proven testing and data collection strategies to optimize your website. With a full suite of internet marketing services and experience implementing new marketing strategies or revising existing plans, our experts will be able to help your business turn more leads into customers.