By now, social media marketing is well-known among marketers to offer perhaps the best targeting methods available. In addition to demographics and geographic information, you can target users based on their interests and behaviors. Are you a home improvement company looking to target recent homebuyers? Facebook says no problem. How about a Pennsylvania resident with interests in college football and sports apparel? Absolutely, says Twitter.
But as intriguing as these targeting options are, they will still reach many members of an audience that isn’t interested in your products. So what if we told you that there is a targeting method that ensures your advertisements reach only users who you know are interested in your services? Meet remarketing.
Social media networks like Facebook have offered remarketing (also known as retargeting) options for quite some time, but we still see too few marketers taking advantage of this great opportunity. Here’s how it works: marketers install a pixel provided by Facebook on their website. That pixel sends a signal to Facebook each time a user visits the pages that include the pixel. Facebook then uses that information to target only users that have visited those pages.
We apologize if the previous paragraph was confusing. Put more simply, remarketing allows you to advertise specifically to users who have recently visited your website, meaning you can send ads to users you know are interested in your company. No other targeting method allows you to narrow down your target audience that specifically.
On Facebook, retargeting integrates directly with the regular ads tool, meaning you can take advantage of ads and metrics you were already using.
Intrigued? You should be! Remarketing is a great way to boost your social media marketing efforts. Contact us to learn more!