Featuring creative content on your website is a proven way to boost interest in your business. Creative content could be anything ranging from a poignant blog post to a video of cats working at a Pizza Hut (yes, this video actually exists). Good marketing happens when a company takes the time to learn about the relationship between its customers and their product. Pizza, for example, is by nature a lighthearted and carefree food, so Pizza Hut’s decision to create a video with cats was a great way to market to their client base.
If your product is more serious than pizza, a photo series, blog or well-constructed video might be a better option for creative content delivery. What sort of idea or message do you want to deliver to your clients? Putting some serious thought into the way you present creative content is a great way to not only shape what your clients think of your business, but to also start a dialogue with people who are interested in your business. Being active on Twitter, Instagram and Facebook is a great way to get your clients excited about what you do, but you need to give them a reason to get excited. Smart, creative content can help you do that.
Powerhouse Internet Marketing has an incredible team of experienced internet marketing consultants, conversion experts, copy gurus, designers and web developers who specialize in social media marketing. Their team of experts has already helped thousands of small business increase revenue through internet marketing—from small startups to multi-million dollar businesses. For more info on how social media marketing can kickstart your business contact us today!