Social media marketing can be as confusing and tedious as it may be successful. Sure, establishing a presence and publishing some posts seems easy at first. But once you look to go deeper into the possibilities of Facebook and Twitter, or your site expands, it can be difficult to keep up. Here are three scenarios showing that it may be time to hire an external social media manager.
Perhaps the biggest mistake businesses make on social media is tailing off after an enthusiastic beginning. We completely understand that running a business takes time and effort, and social media may be falling by the wayside. But especially if you’ve already built a sizable audience, neglecting your social media accounts means missing out on a significant marketing opportunity. When your account hasn’t had new content on it for a month, you may need a social media manager.
Of course, quite the opposite may be true: you’re convinced about the value of social media, and are looking to expand your efforts by looking into advertising options. Networks like Facebook and Twitter offer incredibly detailed methods of targeting and reaching your target audience, but they may be confusing. Confine yourself to basic targeting, and you may be missing the portion of the audience that actually cares about your products and services. If you’re struggling to figure out the intricacies of behavioral or lookalike targeting, you may need a social media manager.
Whatever you’re doing is not working. Your page likes continue to be stuck in the double digits, your posts get no engagement, and the effort put in generally seems like a waste of time. We’re firm believers that any business can be successful on social media; it just takes someone who knows what buttons to push and content to publish. So if your social media presence just isn’t successful, you definitely need a social media manager.
Do any of these scenarios sound familiar to you? If so, contact us! We’d love to help you take your social media marketing to the next level.