Although many businesses have social media accounts, few of them understand how to market with them. Here are some social media marketing tips to get you started.
If you have a Facebook or Twitter, then take a look at your newsfeed and see how much of it is made up by visual content. Although written articles also play a role in social media marketing, you shouldn’t forget to post pictures and videos frequently. When people log into social media, they’re often looking for light visual content.
You don’t see many accounting firms on Pinterest for a reason. Although it’s sometimes good to expand your social media marketing efforts, the reality is that there are probably only a few platforms that apply to your business. Don’t skip over Facebook and Twitter just because you’re looking for different followers on Instagram and Tumblr.
According to a recent Entrepreneur article, businesses should focus on the platforms that are most effective for them:
"There is often a misconception that in order to make the most of social media marketing, you need to be visible on every outlet. This approach can quickly spell disaster for startups that might already be stretched thin in terms of time and resources. Not all outlets will be relevant to your brand."
Lead generation is an important aspect of social media marketing. The best way to attract followers to your website is through call-to-actions. The more of them you squeeze in your posts, the better.
Social media marketing requires a bit of trial-and-error at first. Each business needs to figure out what works with its target audience. These tips will help you get started on the right track.
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