Learn More About Your Target Audience With Inbound Marketing Tactics

Identifying your target audience plays a major role in inbound marketing. In addition to attracting consumers to your site with user-generated content, you also want to learn more about your website visitors.

There are several ways to do this. With website analytics, you can track how long users stay on your site and how they accessed it. This is also a good way to evaluate your marketing efforts and see which are the most effective.

You can also set up a survey on your site. According to a recent Social Times article, STA Travel was able to increase its website traffic by first hosting a quiz and then using the data to target their marketing efforts:

"STA Travel, a youth-focused travel company, used an Offerpop quiz to better understand the interests of their audience and direct them to personalized travel options. The quiz placed participants into one of five personality-based “Travel Tribes:” Life & Soul, Thrill Seeker, A-Lister, Free Wheeler, and Live like a Local. The campaign yielded over 40,000 responses, providing a wealth of persona data that STA used to target offers to customers."

People are attracted to quizzes that tell them something about themselves. Personality quizzes are particularly effective because people want to see how they score.

Moreover, your business can use this data to learn more about your target audience. The results will provide insight into the wants, likes, and preferences of your website visitors.

Quizzes and surveys are just two examples of how you can learn more about your target audience. What’s really important is how you use the data and information to improve your marketing efforts. The more you learn about your target audience, the better you can target your content. This, in turn, will increase your website traffic.

To talk more about inbound marketing, or anything else, please contact us. Thanks.