Although you will find plenty of stat tracking websites that you can use for acquiring information about your website and the traffic that you receive, you should make sure to take advantage of the one that can provide you with the most detailed information. Google Analytics is an incredible tool that can help you improve your website and your business as a whole, but it is worthwhile to consider hiring a Google Analytics professional to assist you with proper analysis, planning, and execution.
If you have a successful business on your hands, it is highly likely that you have online success as well. With professional assistance, you can take these successes and make them even more successful, which generally comes from taking your most profitable pages and keywords and investing more into them.
While certain keyword groups or individual keywords may seem like they would be profitable, you could end up working on these keywords, ranking for them, and finding out that they are poor converters. Although you might want to continue pushing on with these keywords in hopes of positive results, you are better off abandoning them and moving on to keywords with better conversions or greater potential.
In addition to taking your successful keywords and attempting to bring them to the top of Google, you should also find out which keywords look promising, but just need some more effort invested.
If you have any questions about Google Analytics or hiring a professional, contact us.