Social Media Management: When It’s Right to Expand Your Horizons

A big part of social media management is bringing your follower engagement to the next level. More specifically, businesses want to know how to improve their social media efforts when it seems they’ve hit a plateau.

Your first action should be to consider opening new accounts on other social media platforms. If you only have Facebook and Twitter pages, then you should take a serious look at LinkedIn and Instagram.  

We recommend this for businesses that have already had success in terms of social media marketing. According to a recent Business 2 Community article, you should consider expanding your horizons once you’ve already made an impact with your online marketing efforts:

"Finally, if you are happy with your level of success on those platforms you are already on, maybe it’s time to expand your horizons. Find the next best thing, the up and coming network that has the most potential for brands. That may be Pinterest, it may be Instagram, it may be something you have not even heard of yet."

If, on the other hand, you only have Facebook and Twitter pages but have low levels of engagement, then you should turn your attention to your marketing campaign. What are you doing to engage users and how are you interacting with them?

If you use the same strategy on other social sites, you’ll likely get the same result. It would be likely opening up a new restaurant due to low sales but keeping the same recipes. If you want to attract new customers, you need to fix what you’re doing wrong. 

As a general rule of thumb, expand your social media marketing efforts if they’ve been effective. If they’re not, then focus on improving your campaign before creating pages on other sites. 

To talk more about social media management, or anything else, please contact us. Thanks.