Word-of-mouth is the oldest type of advertising, and arguably, the most effective. Friends tell friends when they have had a good experience buying everything from deodorant to high-end jewelry. With the advent of social media, that pool of friends is deeper, and they can be accessed simultaneously by a simple "like" click. No wonder advertisers are turning to platforms like Twitter and Facebook. Still, you have to understand how social media marketing works to benefit from it.
First, you can pay for advertising on social media. Facebook has long used sponsored ads that appear as status updates. Twitter and LinkedIn recently released their own ad programs too. Twitter offers an easy tool and templates that allow users to set goals, create content and select keywords that will help determine who sees the ads. LinkedIn has a downloadable guide that helps their advertisers build "Sponsored Updates." Because LinkedIn bases its content on professional relationships, ads are already somewhat targeted. It isn’t cheap; Facebook is one of the least expensive at about $1 per day. For slightly more ($69 per month) Facebook will target the ads to your desired customers. Twitter has three levels of advertising starting at "per Tweet" rates of about $.50 per engagement to $200,000 for a one-day mass-media ad. LinkedIn requires a minimum daily outlay of $10.
Second, you can create posts on the platforms that will get your product noticed. This can be a little tricky; the sites are cracking down on "spam." If you have great content, though, you can promote yourself effectively.
The key is in the content. Customers overlook a post that seems to say simply "buy my stuff." The post that says "here is why my stuff is relevant today and why you need it" gets looked at and passed on.
For more information about marketing your brand on social media, contact us. We can help you make your product a social media "star."