You might think of Search Engine Optimization (SEO) as a multi-faceted effort that includes building backlinks to your website, ensuring your keyword density is not too dense, and creating highly sharable content.
You’re right, of course. But don’t ignore a social media marketing strategy as part of your SEO efforts.
You might also be surprised to learn that your social media presence can influence Google’s ranking for your website. However, that is exactly the case. Therefore, in addition to everything else that you do to improve your ranking, don’t forget to pay attention to your Pinterest, Twitter, Facebook, and/or LinkedIn accounts.
Here are three ways to use social media to improve your search engine rankings.
– Yes, this one is not as easy as it sounds. The simple fact of the matter is that, the more followers you have, the better your website is likely to rank with the search engines. Your site with just a few dozen followers isn’t going to rank as highly as a competitor with hundreds of thousands of followers.
A word of caution, though. Don’t succumb to the temptation to "buy" followers. The Google algorithm is sophisticated enough to detect these fake followers and your site won’t rank any higher. You’ll just be wasting your money.
– You can use social media as a call to action. In this case, you can ask your followers to share your social media posts that link to your site. When you do this, and your followers share your content, then you’re creating the potential for more backlinks to your site. Those backlinks will build authority with Google, and your rank should improve.
Of course, you should have content that is worth sharing to follow this advice.
– It is often the case that Google sends popular social media updates to the top of its Search Engine Results Page (SERP). If your social media updates are optimized with relevant keywords, you have a chance to at least score a temporary top ranking.
If you’d like to learn more about SEO, feel free to contact us. We’d love to help.