Many businesses still don’t understand what makes social media marketing so special. It’s not the chance to sell directly to your followers, but rather to engage and interact with them one-on-one. In this blog we’ll clear up what "social selling" really means.
It’s not necessarily a bad thing that you want to use social media to increase sales. You just need to ask yourself how you plan on doing that. If your goals don’t match with user expectations on social media, you’re going to have a problem.
No one likes the feeling of being sold to. People don’t log into their Facebook accounts to see multiple advertisements from businesses. Their main focus is on friends and family; everything else is secondary.
And that’s why you need to keep the level of promotion in your posts down. According to a recent Entrepreneur article, promotion should account for 20% or less of your content:
"Social selling is all about building relationships and trust that will ultimately lead to sales. Don’t abuse the platform by using it as billboard or commercial. The 80/20 principle is a good rule of thumb: post engaging, high-value content 80 percent of the time and promote your products no more than 20 percent of the time."
If you want to pop up on your followers’ newsfeeds, then you need to post regularly. But if you want to fit in, then you need to post informative content that offers readers value.
If your title and content description scream advertisement, then no one is going to click it. Your social media posts will only be effective if they give users a real reason to read them. The companies that try to do this by posting promotional content are the same ones complaining that social media marketing doesn’t work.
To talk more about social media marketing, or anything else, please contact us. Thanks.