As marketing continues to move into the digital realm, search engine optimization (SEO) is quickly becoming an essential strategy for most businesses. No less than 93 percent of internet experiences begin with a search engine, so the single best way to reach your potential customers digitally is to have a high-ranking website on these search engines.
Several factors play into SEO, and we’ve covered some of them – like keyword optimization, link building and mobile-friendliness – in the past. But how do you know that your search engine optimization is actually working? Here are three essential SEO web design tools that can help you track the success of your efforts.
We have to admit, it’s easy to lose sight of what all plays into SEO. Fortunately, there are several sites that help pull it all together, our favorite of which is the SEO Site Checkup. It gives your site a comprehensive grade, ranking it on 45 factors that range from from H1 headers to meta description. Even better, it offers suggestions for areas which may not be optimized.
How do you know which keywords you should optimize your site for? To answer this question, keyword graders have become the best friend of many SEO specialists. Many companies offer their own versions, from Moz to Wordstream and Google AdWords. Which one you use is up to you (our favorite is the Google AdWords grader) – the most important thing is that it tells you the number of monthly searches for a keyword so you don’t waste time optimizing your site for keywords that are never searched for.
Finally, we know how important mobile friendliness has become since Google’s April 21 "Mobilegeddon" update. How do you know whether your website is complicit? Google offers a free checking tool that does just that, ensuring that your website is ready for the new mobile reality.
Of course, these are just a few of the many tools you can use to improve your search engine optimization. Contact us to learn more!