Organic SEO plays an essential role in regard to a company’s online marketing strategy. To increase their page rank, businesses often focus on their content and website elements. There are plenty of other factors, however, that may be affecting your SEO which you’re not aware of. Here are three of them:
When you practice SEO, it’s not just you and Google. There are several other businesses that are trying to rank high with the same keywords you chose.
These are your competitors. In order to increase your page rank, you’ll have to beat them out in Google’s algorithm. According to a recent Search Engine Watch article, you should identify your SEO competitors in your keyword research:
"Once you have your keyword list, type those terms into Google and write down the sites that show up in the top 10. Often you’ll see the same sites appearing again and again. You’ll want to identify the sites that rank for many keywords in that niche, and add them to your list of competitors."
For a long time, marketers assumed that social media had no impact on SEO. Although the relationship isn’t entirely clear yet, we now know that social media likes, shares, and retweets can impact your page rank on search engines. If you practice social media marketing, then it’s important to keep your SEO in mind regarding your posts.
It’s not easy to quantify your brand reputation, but understanding that it plays an important role in SEO might give you an incentive to do so. Google wants to direct users to credible sites, so you need to have a good reputation to score high regarding Google’s algorithm.
Your competitors, social media posts, and brand reputation are all affecting your SEO. To talk more about organic SEO, or anything else, please contact us. Thanks.