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Tips on writing an ad on Facebook

advertising on Facebook

Facebook is an advertising goldmine that boasts millions of active users. The possibilities are endless for promotion through advertising with Facebook ads. Depending on your goals and your budget, using Facebook is affordable, less than $5 per day. Targeting your ads specifically to your desired market is simple and effective.

advertising on FacebookAnother benefit of advertising on Facebook is the ability to track how well your ad is doing and being able to make edits while you’re actively advertising. By continually making small changes to the weaker ad, you can increase your click-through rate. You want your audience to click on your ad and take action. Here are some tips on writing the perfect Facebook ad.

  • Consider running two separate ads and split test to see which one performs the best.
  • Make sure to target your audience, using Facebook’s demographics to your advantage.
  • Spend as much time as you need. Time and format your ad properly. Make sure that your grammar and punctuation is correct.
  • Add a photo, something that is pertinent to your ad. Be sure that your photo complies with Facebook’s policies.
  • Be truthful about the benefits of what you are offering, more so than the glitzy features.
  • Make sure to send the reader to a website either within or outside of Facebook.
  • Remember that Facebook will ban you from advertising on their site if they find out that your ad is misleading.
  • Don’t capitalize the words of the ads heading, which is also against Facebook’s policy.
  • Give a call to action to lead the reader to click on your ad.

Another great idea is to give your readers a coupon or other incentive for clicking your ad. Even a video clip will draw attention. Determine your goals for the ad before you begin writing your headline and body text. These Facebook ad tips are all designed to bring your target demographic to you. If you’d like more information on using Facebook to advertise, please contact us.

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