You’ve probably heard by now that Google updated its algorithm to factor in mobile-friendliness. In this blog, we’ll explain everything you need to know about the update in terms of your SEO.
There was a good deal of panic right before the algorithm update. Many businesses owners are aware of Google penalties, and they didn’t want their site to receive one.
But this development wasn’t a penalty, it was an update. A recent Practical Ecommerce article explains how this affects your SEO:
"Because mobile-friendly is an algorithm update and not a penalty, it will act to benefit pages that pass Google’s mobile-friendly test. Yes, this in turn will negatively impact pages that do not pass Google’s mobile-friendly test. But the impact will be a loss in rankings to the degree that your competitors are able to outrank you based on their mobile friendliness. Your pages may rank lower as a result, but they will not be banished from search results."
Basically, your site’s page rank will either increase or decrease as a result of the algorithm. This will be determined by whether or not your site is mobile-friendly.
The good news is that Google is completely transparent when it comes to mobile-friendliness. You can check to see if your site is mobile-friendly, and if it’s not, then you know how you can improve your SEO.
And finally, Google’s update was likely indicative of its new strategy. When Google releases an update, it typically rolls out new versions once or twice a year. If you’ve ever heard of Panda or Penguin before, then you’ll know what to expect from future roll outs.
Google’s update likely had a sizable impact on your search engine optimization. Although it wasn’t a penalty, the update could have damaged your page rank if your site isn’t mobile-friendly.
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