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What You Should Highlight in Your Internet Marketing Strategy

Internet Marketing Strategy Many mistakes made regarding Internet marketing occur right at the onset of strategy planning. Oftentimes, executing small business marketing strategies isn’t difficult, but planning them is. Here are a few things you should highlight in your strategy:

Create content for beginners and novices

A problem we’ve seen as of late is businesses creating content that’s too detailed. They’re trying to appeal to consumers who are already halfway through the customer experience. It’s fine to post some content like this, but you shouldn’t forget consumers who are just getting started. According to a recent Marketing Land article, you should dedicate a few blogs and articles to defining needs and comparing alternatives:
“But if you think of it from another perspective, we are basically asking someone to “go big, or go home.” There is usually little content available for people earlier in the funnel (defining their needs, comparing alternatives, or customizing a solution for their specific situation).”

Find which social media sites are best for you

Social media plays a big role in small business marketing. But for your social media marketing efforts to be efficient, you need to find out which sites work best for you. Internet Marketing StrategyIt mostly depends on which site your target audience uses most. If you notice that most of your activity is on Twitter, then you should focus more of your attention on Tweeting and reTweeting.

Start an email newsletter

Email marketing is still an essential component of online marketing. The main difference from social media is that email marketing lets you send messages to someone’s personal space. In their inbox, you don’t have to worry about competing against Facebook posts and Tweets. If you don’t have one yet, then consider starting an email newsletter. It’s a great outlet to share your content and promote products to customers. To talk more about small business marketing, or anything else, please contact us. Thanks.

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