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What You Should Highlight in Your Internet Marketing Strategy
Many mistakes made regarding Internet marketing occur right at the onset of strategy planning. Oftentimes, executing small business marketing strategies isn’t difficult, but planning them is. Here are a few things you should highlight in your strategy:
Create content for beginners and novices
A problem we’ve seen as of late is businesses creating content that’s too detailed. They’re trying to appeal to consumers who are already halfway through the customer experience. It’s fine to post some content like this, but you shouldn’t forget consumers who are just getting started. According to a recent Marketing Land article, you should dedicate a few blogs and articles to defining needs and comparing alternatives:“But if you think of it from another perspective, we are basically asking someone to “go big, or go home.” There is usually little content available for people earlier in the funnel (defining their needs, comparing alternatives, or customizing a solution for their specific situation).”
Find which social media sites are best for you
Social media plays a big role in small business marketing. But for your social media marketing efforts to be efficient, you need to find out which sites work best for you.
It mostly depends on which site your target audience uses most. If you notice that most of your activity is on Twitter, then you should focus more of your attention on Tweeting and reTweeting.