Public relations is perhaps one of the most misunderstood aspect of marketing. Even some seasoned marketers don’t really know how it works. Despite the confusion, public relations can be one of the most important tools in the marketing tool box of any company.
Here are four reasons you should invest in public relations:
– Unique among marketing efforts is that public relations provides your message through a trusted third-party. People are fully aware that content provided by you on your website or social media or in an ad is controlled by you. However, an article in a blog or a publication is someone else sharing your message, so the value of the information moves to a whole new level.
– A strategic, consistent PR plan is excellent at building your brand. It can go a long way to generating awareness in a way that your audience wants to consume information, plus it can make your company look larger and more established.
– Once a blogger or media outlet has covered your story, it doesn’t stop there. Circulate it to the decision makers internally, your clients or target clients and post it on your website and social media. There are lots of ways you can get more mileage out of a good story.
– The truth is that every company engages in public relations. The only distinction is if you purposefully manage it or not. By building relationships with media and crafting your messages, you have a voice in the conversation about your company.
To learn more about how investing in public relations can help your company or discuss other marketing topics, please contact us.