Although mobile has been an important aspect of website design for several years, it hasn’t really played a big role in search engine optimization (SEO). That’s all about to change now that Google will start factoring mobile-friendliness into its algorithm. Here are three reasons your business needs mobile website design:
Mobile design was always optional until Google made it an SEO factor. According to a recent Forbes article, if you don’t have a mobile website, then you should talk to your website designer immediately:
"Having a mobile-friendly site is now an absolute necessity; in fact, as of April 21, Google will be using mobile-friendliness as a major ranking factor. If your site isn’t mobile-friendly, now’s the time to fix it. If you’re using WordPress, Google “responsive WordPress themes”, find one you like, and switch to it. If you’re not using WordPress, talk to your favorite web designer or developer and ask him or her to help you optimize your site for mobile."
It’s not just about search engines and algorithms, though. Your website plays a major role in your overall customer experience. You don’t want to make a bad impression on prospective customers by having a website that can barely load on mobile devices. If you don’t have a mobile site yet, then creating one is the best thing you can do today in terms of improving your user experience.
Future proofing is always a pressing topic when it comes to technology. Although mobile website design won’t future proof your site forever, it’ll make a big difference over the next few years.
Mobile design isn’t going to go away. If anything, it’s only going to become more important due to the prevalence of smartphones and tablets and its new role in Google’s algorithm.
If your business practices online marketing, then getting a mobile site should be on the top of your to-do list. To talk more about SEO website design, or anything else, please contact us. Thanks.